What should your content consist of? The question is who is your content for?

This episode, what are some practical tips on what content strategy should you implement to have better reach and better engagement.



1:36 Utilizing content to your advantage

6:27 Finding content that is all about what you want to send out and not just what is going to be SEO-friendly or popular

8:43 Culling people from your social media platforms to increase your engagement. Who do you serve?